For the 2022 holiday season, Sharpie launched a vibrant social campaign showcasing its iconic markers as perfect gifts for everyone, unleashing creativity and spreading holiday cheer. Inspired by stop-motion animation, the campaign highlighted Sharpie’s versatility and vibrant colors for personal expression. I developed the storyboard and adapted the content for digital platforms within a tight two-week timeline, creating various video cutdowns, including 6-second and 2-second edits, plus Instagram Reel and feed formats. The campaign successfully positioned Sharpie as a festive holiday gifting essential.