The launch of Papermate Clearpoint mechanical pencils in vibrant, trending colors was tailored to resonate with the expressive spirit of Gen Z. I had the opportunity to lead key creative elements for this campaign, including creating the artwork, designing the set, and developing the shot list to ensure a unified aesthetic. During preproduction, I collaborated with the studio team on a backdrop built with lights and colored gels, enhancing the visual impact. Clear acrylic propping was also incorporated into the shots as a nod to the Papermate Clearpoint’s clear barrel. The result was a dynamic, visually engaging campaign that captured the energy of the target audience.