Papermate Flair Dual
Shot list and storyboard development
Artwork planning and execution
Photo and video art direction
Digital design including landing page
The Papermate Flair Dual combines a classic fine tip with a flexible brush tip, perfect for casual writers and hand lettering enthusiasts. I helped highlight its approachable, creative nature through still photography and three instructional hand lettering videos covering foundational strokes, letter creation, and creative uses like bullet journaling. To support the launch, I designed a landing page featuring technical details, inspirational photos, and video access via a QR code on the packaging, encouraging users to explore the Flair Dual's versatility.
Papermate Flair Dual Videos
I storyboarded, art directed, and collaborated with a hand-lettering artist to create the artwork, directing them during filming to showcase strokes and letters for Paper Mate Flair Dual.
Basic Strokes
The first video teaches the basic strokes needed for writing letters by hand.
Hand Lettering
The second video uses what was learned in the first video to create handwritten letters with basic strokes.
Inspiration
The third video shows different ways to be creative with hand lettering and doodles using Papermate Flair Dual pens.
Papermate Flair Dual Photography
Papermate Flair Dual Landing Page
Papermate Flair Dual Digital Work
