For the launch of Sharpie Highlighters in new neon and pastel colors, I led the creative development to showcase the product’s versatility in organizing and enhancing written materials. I built a mood board to establish the visual tone, planning and creation of artwork, developed the storyboards and shot lists that brought the concept to life. Inspired by grids as a metaphor for organization and creativity, I incorporated gridded backdrops and props into the visuals, weaving texture and structure into each shot. The project also involved creating digital assets that seamlessly tied the campaign together, highlighting a clean, modern aesthetic that aligned with the product's vibrant new look.