Papermate Sharp Writer

  • Story board development

  • Artwork creation

  • Video art direction

  • Digital design

The classic Papermate Sharp Writer has been refreshed with a vibrant new look, featuring fun, bright colors perfect for students and teachers. I lead the role in developing the storyboard and art directing the video, highlighting its dependable features—like the twist-to-advance mechanism, smooth writing, and durable lead—while showcasing its bold new design. The video captured the story of a fun interaction between a student and teacher, seamlessly integrating the Sharp Writer as a trusted tool that combines style with reliability.

Papermate Sharp Writer Video

The video highlights the pen's color range and features through fun transitions, showcasing interactions between a student and teacher.

Papermate Sharp Writer Social Video Cut

Alongside the 16:9 ratio, the video was cut to a 9:16 ratio to fit vertical formats like Instagram Reels

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