The classic Papermate Sharp Writer has been refreshed with a vibrant new look, featuring fun, bright colors perfect for students and teachers. I lead the role in developing the storyboard and art directing the video, highlighting its dependable features—like the twist-to-advance mechanism, smooth writing, and durable lead—while showcasing its bold new design. The video captured the story of a fun interaction between a student and teacher, seamlessly integrating the Sharp Writer as a trusted tool that combines style with reliability.